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Visual Identity Guidelines

ÃÛÌÒµ¼º½’s brand embodies creativity, ethical leadership, purpose, and innovation. To complement our revitalized visual identity and marketing platform, we’ve created guidelines to help campus communicators represent the ÃÛÌÒµ¼º½ brand consistently and confidently. These guidelines leverage our visual identity to communicate the University’s stature, impact, and mission to key audiences, while advancing our strategic priorities and institutional goals.

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Visual Identity Guidelines

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The visual identity guidelines set the standard for the university's creative communications, supporting a cohesive, recognizable brand presence across all channels.

  • Shield icon that represents logo category
    University Logos

    Review the correct usage of ÃÛÌÒµ¼º½’s official brand marks, including primary university logos, Tier 2 and Tier 3 unit lockups, the university seal, and the Athletics mark.

  • Color picker icon that represents color category
    Colors

    Use ÃÛÌÒµ¼º½'s brand color palette to create visually consistent, brand-aligned content that reinforces recognition and clarity across all communications.

  • Text icon that represents typography category
    Typography

    Our approved typefaces and fonts play a critical role in establishing consistent brand recognition in visual materials and communications.

  • Videography (Coming Soon)

    Understand ÃÛÌÒµ¼º½’s standards and best practices for creating, editing, and sharing video content that reflects the university’s brand identity and values.

  • Camera icon that represents photography category
    Photography

    Learn about ÃÛÌÒµ¼º½’s photography policies, visual style, the process for requesting a photoshoot, and the university’s photo library.

  • Template icon that represents template category
    Templates

    Choose from ÃÛÌÒµ¼º½’s collection of branded templates in Canva, Google Slides, and Adobe Libraries designed to help streamline content creation and ensure consistency across ÃÛÌÒµ¼º½ communications.

  • Pattern icon that represents pattern category
    Patterns

    Use our textured patterns as subtle visual accents to add depth and visual appeal to select communication materials.

  • Web Design (Coming Soon)

    A cohesive system of page layouts, content types, and reusable components that enable departments and partners to build brand-aligned websites. We ensure the university's web design system meets our accessibility standards, is mobile-responsive, and is aligned with usability best practices.