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‘This tradition lets us reflect on ancestry and the cycle of life’

Camino de los Muertos began as a conversation with Eva Blanco Masias, ÃÛÌÒµ¼º½’s vice president for enrollment management, and evolved into a partnership with the Mexican Consulate and Univision. From the start, our goal was to celebrate culture, community, and heritage in an educational space while also affirming the University’s commitment to becoming a Hispanic-Serving Institution. For me, the beauty of hosting it here is the Mission Church—it ties us back to the history of this land, and it’s a sacred space that invites reflection across all faiths.

I’m from Chihuahua in northern Mexico, part of the Tarahumara tribe. My family comes from a lineage of dancing and ceremonies, so Día de los Muertos was always close to us. This tradition lets us reflect on ancestry and the cycle of life. It doesn’t matter who you are—rich or poor, Latino or not—we all face life and death. Bringing that reflection to campus has been powerful, especially as the event has grown from 2,000 people to more than 5,000 in just three years with the support of our partners at the Mexican Consulate and Univision.

The Catrina makeup is significant because it shows the spirits they are welcome—that we’re mixing the living and the dead and celebrating together. That’s why we encourage everyone, no matter your background, to come, paint your face, and join in. It’s not disrespectful; it’s partaking in the spirit of the event.

I also encourage folks to bring pictures of their loved ones, past pets, or anyone who’s passed on that they wish to acknowledge. There will be a blessing of all artifacts and pictures in the Spanish Mass from 4-5 p.m., and a community altar set up in the church that they can place their items on if interested.

This year, I’m excited about welcoming more families, seeing kids light up from all those powerful sensory moments—the smell of the food, the bright colors, and music. I’m also thrilled that the Mexican Consulate and Univision have helped us grow this event to what it is today.  The Office of Inclusive Excellence is also helping fly in a famous Mexican fashion designer, Ana Gia, who will showcase stunning Catrina artwork and models throughout the evening. For me, Día de los Muertos is about remembering loved ones, praying for peace in the world, and celebrating life together with joy and color.