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Marketing

Lo, Desmond

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Assistant Professor of Marketing Desmond Lo Head Shot

Desmond (Ho-Fu) Lo

Department Chair,
William T. Cleary Professor
Associate Professor, Marketing

Curriculum Vitae (CV)

Professor Lo's research interests cover distribution channels, business markets, sales force, and management. He has published research papers in prestigious journals in Marketing, Economics, and Strategic Management. His current research focuses on coordination and organizational governance in industrial, retail, and knowledge firms. He has taught courses in marketing strategy, go-to-market strategy, and business marketing. 

Externally, Professor Lo was visiting researchers at Columbia University in New York, Kobe University in Japan, and the University of Lyon in France. He was an elected board member at the Society for Institutional and Organizational Economics (SIOE).  

Prior to working in academia, he was business-unit head at Hewlett Packard in China and Agfa in Asia. He also managed distribution channels for Toshiba and LG in China and Hong Kong. Professor Lo earned his Ph.D. in Business Administration from the University of Michigan, Ann Arbor, M.A. in Economics from the University of California, Santa Barbara, and BA in Economics from the Chinese University of Hong Kong. 

 

 

Publications

&苍产蝉辫;鈥,鈥 Desmond Lo, Mrinal Ghosh, and Francine Lafontaine (2011), Journal of Marketing Research, 48(4), 781-798. 

&苍产蝉辫;鈥,鈥 Desmond Lo, Kellilynn Frias, and Mrinal Ghosh (2012), Organization Science, 23(5), 1282-1297. 

,鈥 Giorgio Zanarone, Desmond Lo, and Tammy Madsen (2016), Strategic Management Journal, 37(10), 2104-2120. 

鈥,鈥 Desmond Lo, Wouter Dessein, Mrinal Ghosh, and Francine Lafontaine (2016), Journal of Law, Economics, and Organization, 32(3), 508-544. 

鈥,鈥 Desmond Lo and Stephen Salant (2016), Quantitative Marketing and Economics, 14(2), 97-127.  

鈥,鈥 Wouter Dessein, Desmond Lo, and Chieko Minami (2022), American Economic Journal: Microeconomics, 14(4), 804-843.

&苍产蝉辫;鈥,鈥 Desmond Lo, Giorgio Zanarone, and Mrinal Ghosh (2022), Strategic Management Journal, 43(8), 1528-1555.

鈥,鈥 Desmond Lo, Francisco Brahm, Wouter Dessein, and Chieko Minami (2022), Management Science, 68(11), 8261- 8285.