Undergraduate
Marketing Major
Marketing blends strategy, analytics, and creativity to help organizations connect with customers and create meaningful value. Students learn how to analyze markets, develop innovative products, leverage artificial intelligence for consumer insights, and design compelling brand experiences across digital and traditional channels. Drawing from economics, psychology, sociology, and data analysis, the program prepares graduates to thrive in today’s rapidly evolving marketplace.
Skills You’ll Develop: Customer insights, Brand strategy, Digital marketing, Data analytics and AI-driven insights, Omnichannel retail management
Requirements
Note: Current students should visit the MyLeavey Student Portal for advising resources.
| Course | Units | Description |
|---|---|---|
| MKTG 181 | 5 Units | Principles of Marketing |
| MKTG 182 | 5 Units | Analysis for Marketing Decisions |
| MKTG 183 | 5 Units | Customer Behavior |
| Plus three courses in an area of marketing emphasis, selected from the following: | ||
How to Declare an Marketing Major:
Fill out the online on the Office of the Registrar Forms page. More information about declaring a major can be found in the MyLeavey Student Portal.
Business and Technology Marketing Emphasis
Business and Technology Marketing Emphasis
Focuses on marketing in technology-driven industries, with an emphasis on product marketing, digital platforms, pricing, sales strategies, and how companies use data and AI to make better marketing decisions.
| Course | Units | Description |
|---|---|---|
| MKTG 173 | 5 Units | Tech-Driven Sensory Marketing |
| MKTG 174 | 5 Units | AI for Customer Analysis |
| MKTG 175 | 5 Units | Internet Marketing |
| MKTG 177 | 5 Units | Social Media Marketing |
| MKTG 178 | 5 Units | Marketing Across Cultures |
| MKTG 185 | 5 Units | Sales Management |
| MKTG 186 | 5 Units | Integrated Marketing Communications |
| MKTG 187 | 5 Units | Innovation and New Product Marketing |
| MKTG 189 | 5 Units | Sustainability Marketing |
| MKTG 190 | 5 Units | Brand and Content Marketing |
| MKTG 191 | 5 Units | Customer Experience Management |
| MKTG 192 | 5 Units | Marketing Analytics |
| MKTG 193 | 5 Units | Pricing Strategy |
| MKTG 194 | 5 Units | Business to Business Marketing |
Consumer and Channel Marketing Emphasis
Consumer and Channel Marketing Emphasis
Focuses on how companies analyze, engage, and serve consumers across channels, with an emphasis on customer experience, omnichannel retailing, and data-driven insights.
| Course | Units | Description |
|---|---|---|
| MKTG 165 | 5 Units | Tech-Driven Sensory Marketing |
| MKTG 172 | 5 Units | AI in Behavior Marketing |
| MKTG 173 | 5 Units | Tech-Driven Sensory Marketing |
| MKTG 174 | 5 Units | AI for Customer Analysis |
| MKTG 175 | 5 Units | Internet Marketing |
| MKTG 177 | 5 Units | Social Media Marketing |
| MKTG 178 | 5 Units | Marketing Across Cultures |
| MKTG 186 | 5 Units | Integrated Marketing Communications |
| MKTG 187 | 5 Units | Innovation and New Product Marketing |
| MKTG 188 | 5 Units | Marketing in Online Game & Entertainment Industry |
| MKTG 189 | 5 Units | Sustainability Marketing |
| MKTG 190 | 5 Units | Brand and Content Marketing |
| MKTG 191 | 5 Units | Customer Experience Management |
| MKTG 193 | 5 Units | Pricing Strategy |
| MKTG 194 | 5 Units | Business to Business Marketing |
Individually Designed Emphasis
Individually Designed Emphasis
Courses are selected with the student's marketing faculty advisor. The three required courses can be selected from either emphasis above.
| Course | Units | Description |
|---|---|---|
| MKTG 198 | 5 Units | Internship Elective |
Note: The MKTG 198 internship elective should be designed to augment the student's career marketing goals. However, MKTG 198 cannot be substituted for an elective course in the major.
Marketing Minor
The Marketing minor provides students with a strong foundation in understanding the customer experience that drives modern business. Students learn how to develop marketing strategies, think strategically and creatively, and analyze decisions through the lens of the customer journey, gaining insight into how organizations connect with customers and build strong brands.
Retail Studies Minor
The Retail Studies minor focuses on the dynamics of retailing, merchandising, and consumer engagement across physical and digital channels. Students gain insight into the evolving retail landscape and customer-centered strategy.
Graduate
The Department of Marketing supports graduate programs at the Leavey School of Business through foundational and advanced coursework in innovation, high technology, retailing, and digital marketing. The department also offers the MS in Marketing, providing specialized preparation for data-driven marketing careers, and an MBA Concentration in Marketing.
Questions?
Contact Us
| Inquiry Type | Contact Office | |
|---|---|---|
| Courses and Major Inquiries | Marketing Department | marketing@scu.edu |
| Undergraduate General Inquiries | Undergraduate Business Programs Office | ugbprograms@scu.edu |
| Undergraduate Admissions | ÃÛÌÒµ¼º½ Admissions Office | admission@scu.edu |
| MBA & MS Admissions | Graduate Business Admissions | gradbusiness@scu.edu |