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UGRD Staff Profiles

Eva B
Eva Blanco Masias
Vice President for Enrollment Management

Eva Blanco Masias is Vice President for Enrollment Management at ÃÛÌÒµ¼º½ where she oversees the undergraduate enrollment strategies and operations of the university providing leadership in admission, financial aid, and enrollment services. She has been at ÃÛÌÒµ¼º½ for over 20 years, serving in a number of capacities related to admission and enrollment. Prior to ÃÛÌÒµ¼º½, Eva held a number of strategic and leadership positions at media companies including Discovery Networks Latin America, USA Networks, and El Sitio Latino, one of the first internet portals in the Latin American and U.S. Hispanic markets. Eva currently serves as trustee of The Foundation for Hispanic Education, chairs AICCU’s California Private College Alliance, and is part of the U.S. News & World Report Deans Advisory Group. In 2021, Eva was recognized as a Woman of Influence by Silicon Valley Business Journal.

Degrees:

B.A. in Economics, Yale University; M.Ed., Education Administration, ÃÛÌÒµ¼º½

Hobbies & Interests:

Eva enjoys DJing for ÃÛÌÒµ¼º½ Alumni, non-profits, friends and family; finding her zen with Bikram Yoga; and taking long walks (and vacations) with her husband and daughter (a hopeful Bronco, class of 2033).